The Night Before Christmas: a Social Media Manager’s Lament
Originally posted as a tweet-storm (of course ¯\_(ツ)_/¯).
‘Twas the night before Christmas, all alone at her Mac,
The social media manager was keeping the tweeting on track.
All the posts they were scheduled and copyedited with care,
In hopes that no news would break when no one was there.
The editors were long gone, their stories all filed,
Awaiting the links to be out in the wild.
Tweetdeck was loaded with content for days.
The GIFs were on point, with the right turn of phrase.
When out on the web there arose such a clatter,
A new POTUS tweet signaled something the matter.
Reporters raced to their laptop, their desktop, their phone.
The retweets showed that they were not alone.
Hot takes were posted as fast as can be,
And subtweets were tweeted subversively.
Everyone online had opinions to share,
And share they did, with a holiday flare.
The poor social media manager knew right away,
That she would be stuck at her desk the rest of the day.
Her response was swift and her fingers were flying,
Her tweets went viral without even trying.
When the dust settled and the controversy was done
She closed her browser like a champion.
The office was quiet, the day was complete,
She turned off her screen and got to her feet.
Around the world that night people looked at their screens,
Rarely giving a thought to who is behind the scenes.
But we pay a debt of gratitude to those who are out of sight,
And wish all our social media managers a good night.
